Social Justice Aotearoa

Project Overview

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Rent with Penny is a Christchurch-based property management service focused on making rental experiences smoother for both landlords and tenants. FairWeb was engaged to develop a brand-new digital presence from the ground up, including naming, design, and development to help establish a trustworthy, professional online identity.

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The Challenge

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The client needed a complete brand and website solution to launch their new business. There was no existing branding or digital presence, and the website needed to convey professionalism, trust, and ease-of-use while also showcasing rental listings in a clean, organised way.

Scope of work

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• Full Website Redesign: A fresh, modern design aligned with their social justice mission
• Blog & Media Integration: Built-in publishing tools for sharing articles, updates, and thought pieces
• Responsive Development: Mobile-friendly experience across all devices
• Content Restructure: Clear menus, updated pages, and refined messaging for stronger impact
• Platform Optimisation: Easy-to-use CMS for ongoing updates by the SJA team

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Project result

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• Stronger Brand Representation: The new site clearly communicates who SJA is and what they stand for
• Improved Content Visibility: Blog and media tools help spotlight their ongoing work and stories
• Engagement-Ready: Users can easily access information, follow updates, and get involved
• Positive Feedback: The SJA team was pleased with the improved design, usability, and flexibility for future growth

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