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Project Overview

Ernest Walter is a dual-trade business based in Auckland, New Zealand, operating in both railway sleepers and engineering services. The company needed a new website that clearly presented its two divisions. Ernest Walter Railway Sleepers and Ernest Walter Engineering while also improving credibility, visibility, and user engagement. FairWeb was brought on to deliver a modern, SEO-friendly site that reflected the company’s quality and experience across both industries.

The Challenge

The business operated two distinct services with separate websites and wanted to consolidate them under one professional brand. The new site needed to:

  • Combine both services under a unified brand while keeping them clearly distinguishable
  • Appeal to different customer types (residential for sleepers, commercial for engineering)
  • Improve visibility for location-based searches like pipe welding Auckland, HVAC Auckland, and railway sleepers NZ
  • Be clean, easy to navigate, and trustworthy

Scope of work

  • Site Restructure & Consolidation: Merged two businesses into a single, well-organised site with clear sections for each service.
  • Custom Web Design: Created a clean, professional layout aligned with industrial aesthetics and product showcases.
  • SEO Setup: Implemented location-targeted keywords such as pipe fitting Auckland, general fabrication, and railway sleepers NZ.
  • Mobile-Responsive Development: Optimised for mobile, desktop, and tablet devices.
  • Service-Specific Pages: Developed detailed pages for sleepers and engineering.

Project result

  • Professional Brand Presence: One streamlined website showcasing both branches of the business.
  • Stronger SEO Foundation: Targeted keywords and optimised content help Ernest Walter rank higher in relevant searches.
  • Improved User Experience: Visitors can quickly navigate between engineering services and sleeper products.
  • Positive Client Feedback: The client was pleased with the clarity, functionality, and design of the new site — setting them up for future growth and credibility in their sectors.