Ernest Walter

Project Overview

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Rent with Penny is a Christchurch-based property management service focused on making rental experiences smoother for both landlords and tenants. FairWeb was engaged to develop a brand-new digital presence from the ground up, including naming, design, and development to help establish a trustworthy, professional online identity.

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The Challenge

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The client needed a complete brand and website solution to launch their new business. There was no existing branding or digital presence, and the website needed to convey professionalism, trust, and ease-of-use while also showcasing rental listings in a clean, organised way.

Scope of work

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• Site Restructure & Consolidation: Merged two businesses into a single, well-organised site with clear sections for each service.

• Custom Web Design: Created a clean, professional layout aligned with industrial aesthetics and product showcases.

• SEO Setup: Implemented location-targeted keywords such as pipe fitting Auckland, general fabrication, and railway sleepers NZ.

• Mobile-Responsive Development: Optimised for mobile, desktop, and tablet devices.

• Service-Specific Pages: Developed detailed pages for sleepers and engineering.

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Project result

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• Professional Brand Presence: One streamlined website showcasing both branches of the business.
• Stronger SEO Foundation: Targeted keywords and optimised content help Ernest Walter rank higher in relevant searches.
• Improved User Experience: Visitors can quickly navigate between engineering services and sleeper products.
• Positive Client Feedback: The client was pleased with the clarity, functionality, and design of the new site — setting them up for future growth and credibility in their sectors.

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